Case Study: APAC Fintech Market Expansion

Company: Jeff (Fintech)
Role: Regional Business Development Manager
Timeline: July 2024 – August 2025 (1+ year)
Markets: Vietnam & Philippines

Key Achievement: Established banking and financial institution partnerships across Vietnam and Philippines, created lead generation partnerships, and guided product development for Vietnamese market.

Challenge

[TO BE FILLED: What was Jeff's market entry challenge?]

  • What stage was Jeff at when you joined?
  • Why Vietnam and Philippines?
  • What were the main obstacles to market entry?
  • Competitive landscape

Approach

[TO BE FILLED: Your specific strategy]

Banking Partnerships

  • How did you identify target banks?
  • Initial outreach strategy
  • How you built trust and credibility
  • Timeline from first contact to signed partnership

Lead Generation Partnerships

  • Grab partnership: How established and results
  • Local newspaper partnerships
  • Agency partnerships
  • Other channels explored

Product Development

  • How you guided product development for Vietnam
  • PPC channel strategy and optimization
  • Localization requirements

Results

[TO BE FILLED: Quantifiable outcomes]

  • Number of banking partnerships established
  • Lead generation volume and quality
  • Market penetration achieved
  • Revenue impact (if shareable)
  • Product improvements shipped for Vietnam market

Key Insights

[TO BE FILLED: What you learned about APAC fintech]

  • Differences between Vietnam and Philippines approaches
  • What worked best for banking partnerships
  • Challenges specific to each market
  • Lessons about fintech regulation in APAC
  • Advice for others entering these markets

Relevance to Your Needs

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