Case Study: Early Employee to 8-Figure Exit at Roibox

Company: Roibox (AdTech / Hyperlocal Advertising)
Role: Business Development
Timeline: November 2020 – January 2023 (2+ years)
Location: Riga, Latvia

Key Achievement: Joined as one of the first employees (2nd-3rd) at 7-figure valuation, contributed to scaling the company to 8-figure acquisition while managing millions EUR/month in ad spend for global brands.

Challenge

[TO BE FILLED: Describe the challenge Roibox was facing when you joined. What problem was the company solving? What was the market opportunity? Why did you join as one of the first employees?]

Approach

[TO BE FILLED: Detail your specific strategy and actions]

  • How did you approach hyperlocalization for Google & Facebook Ads?
  • What was your client acquisition strategy?
  • How did you scale from zero to millions EUR/month in ad spend?
  • What was your role in product development support?
  • How did you handle client retention?

Results

[TO BE FILLED: Quantifiable outcomes]

  • Revenue growth: [X to Y]
  • Client base: [0 to X clients]
  • Ad spend managed: [scaled to millions EUR/month]
  • Team growth: [early employee (2nd-3rd) to team of X]
  • Exit valuation: [8-figure acquisition]
  • Geographic expansion: [markets served]

Key Learnings

[TO BE FILLED: What did you learn from this experience?]

  • What worked well that you'd repeat?
  • What would you do differently?
  • Key insights about scaling AdTech companies?
  • Lessons about being one of the first employees?

Relevance to Your Needs

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